Zubbles!

The simple chemistry of bubbles — two layers of soap sandwiching a layer of water about a millionth of an inch thick — has foiled virtually every attempt to modify them. Bubbles that last a little longer or can be blown a little bigger have since been created, but adding color, what some toy manufactures have called the "holy grail" of toys, has remained frustratingly elusive.

Not anymore!
I have been following this story since Alex from over at Neatorama posted this article in 2005. I'm very excited to see the finished product is now available to buy.
Miss C (as always) has the story.